How To Put Personality into a Personal Brand

Dear Content Creator:

How do you make a lasting impression on your audience?

You may have heard of Ronald McDonald, Tony the Tiger, the Energizer Bunny, the Michelin man, and Aunt Jemima.

All personalities crafted to be memorable and attractive.

Claude C. Hopkins, one of the advertising immortals wrote in “Scientific Advertising”:

A person who wishes to make an impression must stand out from the masses.

There is great power in a personality that resonates with the public. To stand out from the crowd is a great advertising achievement. Making a lasting impression is no small task and takes great storytelling ability and character development.

It could be a distinctive name or a look like The Hathaway Man used by David Ogilvy to sell millions of Hathaway shirts. What can’t be denied is that an attractive personality can make the difference between a brand that becomes a household name, and one that never gets off the runway.

But how do you do it?

Begin by writing down answers to these questions:

• Who are you?
• What have you done?
• How are you different?
• What do you believe in?
• What will you be known for?
• What are you strongly against?

In the age of social media, an attractive personality wins. Famous brands spend fortunes and decades to build their brand image.

It is carefully crafted and attracts a certain type of person. A certain look, or specific words are associated with that personality and it keeps running for years—if not decades.

Some brands project authority, others a unique outlook on life. Others are polarizing, but that is not a fault.

Taking a stand is part of being a brand. Fighting for a cause, or having a strong position on issues the public cares about will ultimately attract those who agree with you.

These are same people who will also buy from you. They see themselves in your avatar.

And it doesn’t matter what you are selling. It could be:

• A course on writing a screenplay
• An eBook on Egyptian Psychology
• A done-for-you service in digital marketing
• A solution to a problem
• A recipe for ramen noodles

You see building a brand is a long-term endeavour.

Once a personality is created, it behooves one to keep it running for years. Changing it can be disastrous. Would you change your look every time you meet your friends?

Consumers buy from brands they trust. If you project a bland look, personality, outlook or philosophy you run the risk of being forgettable. A competitor will easily overtake you with an attractive character who speaks their language and looks like them.

If you are interested in learning more about character development, creating winning personalities, sign up for my newsletter where I dive deeper and provide more resources. It is completely free to join and you can cancel anytime.

Peace, Jay Khan

P.S. A strong personality naturally attracts the right kind of people to your business. If you need help with marketing your brand, send me an email or book a call and let’s talk about how to take your brand to a new level. Of course, you are under no obligations.