· 5 min read

Spend Less Time Marketing And More On Product Development By Setting Up A Sales Funnel

An overview of 5 essential elements to help you build a converting marketing strategy

An overview of 5 essential elements to help you build a converting marketing strategy

Dear Entrepreneur:

What if I told you that you can make money while you sleep?

If you own a business, spending 16 hours a day trying to find novel ways of marketing your offers is not actually the best use of your time.

Instead, it’s better spent improving your offers and/or creating new ones. So if you don’t feel like you have a worthy product, stop reading this now and go build your product to the best of your abilities.

But once you have a good product, everything will fall into place. Keep reading to find out if you could use a funnel to take your business to the next level.

And it really comes down to your sales funnel.

You want your business to stand the test of time. Even if what you are offering is seasonal—you want to keep making sales next year and the year after that.

There are tested and proven methods that you can be used to promote your offers. Reinventing the wheel is better left to product development.

As a direct response marketer, I can’t stress enough how important is it to gather intel. Such as data, strategies and most importantly your prospects is the key to exponential growth.

Russell Brunson, an entrepreneur who wrote DotCom Secrets, highlighted 5 elements to reverse engineer the funnel process:

  1. Demographics: Who are you targeting? Where do they usually shop? What kinds of products do they buy? To skimp on this crucial intel is like walking blindfold in rocky terrain. You are bound to fall. When trying to understand your audience it is best to create as complete a picture as possible. Give them a name, a face, their age, education level etc.

  2. Offer: There is a science to creating offers that people can’t refuse. Improving products can dramatically increase your chances of finding the right buyers. Introducing new products and offers is important for businesses to remain competitive. Adding a little extra gives your brand a wider appeal. The word-of-mouth marketing done on your behalf by your customers will bring in more business in a positive feedback loop.

  3. Landing Page: This is where your leads will land when they click on an ad. It can be a dedicated sales page for a single offer with multiple buy buttons scattered throughout the page. Or it could be a sign-up page to collect emails for your newsletter. Offering free downloads and distributing free literature is a proven way to build up your list—an immensely valuable asset for your business.

  4. Traffic Source: The source of the traffic could be from social media, a blog, an email or even direct mail. Perhaps they clicked on a banner ad, or read a guest post on someone else’s website. Keep in mind that the traffic you seek already exists. It is a matter of tapping into it and directing it to where you want to go.

  5. Ad Copy: Anytime you post an ad, your copy must do a complete job in selling your prospect on your offer. Direct response techniques have proven to work in any domain or industry. It doesn’t matter what you are selling because human motivation doesn’t change. You want a cold prospect (someone who has a problem but has never heard of you) to take an action—in this case clicking for more information.

This is just an overview. A full explanation would take* hundreds of pages and countless examples of tested strategies and frameworks*.

For example:

  • 3 different types of traffic: cold, warm, hot
  • How to create a lead magnet around a topic that your audience cares about
  • How to write an email sequence and keep them in the loop about your offers
  • How to write sales pages that convert readers into buyers using direct response copy
  • How to qualify leads so that you are only dealing with people already interested in what you have to offer

And the list goes on!

If you have a useful skill, or high-ticket offers, setting up a sales funnel is imperative to building trust and retaining customers.

Maybe you’re a solopreneur who doesn’t need a complicated funnel. Perhaps your offer is just an ebook in which case a funnel might be overkill.

And instead of spending more time writing copy and posting on social media, you can instead focus on creating new products or improving existing ones. This in turn will compliment your marketing efforts and soon you will be making money while you sleep or on vacation in tropical islands, drinking in the heavenly blue of the sultry sky and soothing waves.

But let’s say you prefer not to set-up a funnel for your high-ticket offer. Your business will suffer from a lack of quality leads.

Because if you don’t show what your product will do for them, they simply won’t care and move on.

You will have wasted too much time with an aimless strategy that won’t bring in leads or customers. In this case, the customer will simply go elsewhere, because they have an abundance of choice on the Internet. As Sam Walton wisely pointed out:

There is only one boss— the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

So if you would rather someone else handle the grunt work, check out this page to see if a funnel would work for you. If it is, lets talk.

Dedicated to seeing your prosper, Jay Khan Signature Jay Khan

P.S. It can be difficult to keep track of all the pieces in the funnel. For this reason, I created a Digital AdKit to help you organize offers, landing pages, headlines, small ads, and track sales. Completely FREE to download. No strings attached. Only need a FREE Notion account. Grab a copy [HERE].

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